Founder and CEO
What is Boundaryless Marketing?
Boundaryless Marketing is a singular view of the patron that focuses on serving the patron’s needs the best way possible, regardless of how the patron, you, or the brand, interact. Boundaryless Marketing is not bound by channels of communication or programs. Rather, it is boundary-less in it’s approach to the patron, seeking to solve and satisfy the patron’s needs.
Our approach using Boundaryless Marketing is different. It is not Omni-channel Marketing. It is not Integrated Marketing. It is not siloed marketing where each marketing program lives on it’s own, separate from other programs. It is not the fractured, irrelevant, disjointed communications that donors and customers often receive. Focusing on anything other than their needs will result in self-serving marketing silos and inconsistent marketing communications.
So what is Boundaryless Marketing? It is a unified approach to marketing that focuses on the donor/customer, not on the individual marketing programs and channels. When all of marketing focuses on the donor/customer’s benefit, they are served well and have a great experience. In return, you will maximize your impact, reach more people, and raise more revenue!