Campaign Planning, Analytics, and Execution
Our expertise includes optimizing marketing campaigns to select names that are profitable, thereby balancing spend and revenue to achieve optimal growth. We use a variety of tools, including SAS Customer Intelligence Studio and Redpoint Global, to assist in name selections for Email, Catalog, Direct Mail, Telemarketing, Social Targeting, and other campaigns.We have executed hundreds of marketing campaigns over the years, with well over 350 million individual communications and counting, serving such companies as Harry & David and Talbots. We have developed complex planning models to help determine optimal circulation depths for various direct mail and catalog campaigns, and have performed testing and analytics to further optimize those campaigns. Through direct mail campaigns, we have increased conversion of website browse and cart abandons by 20-40% over a comparable holdout group. With targeting optimization, we have increased revenue from telemarketing efforts by over 300% over a two year period. These are just a couple of examples of what we’d love to accomplish for your business. Schedule your FREE Initial Consultation Today
Testing and Analytics
Test, test, test…but test wisely and efficiently. How do you get the most out of your testing without spending a fortune? Let’s discuss.We have performed many types of testing including offer testing, contact cadence testing, and attribution testing. All testing requires great analytics. Let us help you discover more about your customers, what marketing works for them, and what doesn’t work at all. Through testing and analytics, we can discover together the optimal levels of marketing investments in each channel, all while focusing on serving the customer first and foremost. Schedule your FREE initial consultation today
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Marketing Consultant and CEOI help businesses grow and thrive. My passion is helping people maximize their potential through transformation and improvement! I do that as a marketing and business professional through coaching and consulting. My experience includes manipulating, analyzing, and presenting data in a digestible format to leverage the benefits of data. Using data to market a product or service enables a consistent personalized experience for the customer. I endeavor to compile and analyze marketing and customer data to realize patterns and actionable insights to fuel data-driven marketing and business decisions. As a leader, I have strong organizational skills and attention to detail. I enjoy converting vision and ideas into reality, whether I’m helping you, a team, or converting my own. With experience working for Harry & David and Talbots, I have enjoyed converting data into marketing campaigns that reach both potential and existing customers, and in turn, produce a profit for the business. When I’m not in the data or a marketing campaign, I enjoy spending time with my growing family, hiking, and enjoying life in southern Oregon!